Choose Local F.I.S.H

Cornell Cooperative Extension Marine Program (CCE) has been funded by USDA’s Farmers Market and Local Food Promotion Program to provide marketing and promotion for the “Choose Local F.I.S.H” program. The F.I.S.H project (Fresh, Indigenous, Sustainable, Healthy) is a unique initiative offered by CCE that helps to increase the consumption of local seafood through improved consumer awareness and education.

Started in 2016, the Choose Local F.I.S.H project has reached thousands of Long Islanders through outreach initiatives, education events, social media marketing and a website (www.localfish.org). The website contains valuable information for consumers on local fish species, nearly a dozen original recipes for preparing local fish, and a mapping tool to identify the location of fish markets that carry locally caught fish across the entirety of Long Island. With these tools, consumers can become better equipped to choose local fish; and in doing so, are able to support local industry, eat healthy options and pursue more sustainable food sources.

For more information on the Choose Local F.I.S.H Project, please contact Kristin Gerbino